That’s the Big, Hairy, Audacious Goal that you set for your business way back when. It’s either long-forgotten and gathering digital cobwebs or front of mind and guiding the business.
Either way, it’s time for a review because things change, and the BHAG might now be inappropriate for your business. A Blurry, Hairbrained, Aimless Goal.
For example, did you have ‘survive and pivot during a pandemic’ in your business plan? Then your business is probably on a different trajectory – maybe an even better one – and it’s time to realign.
I help leadership teams put a plan in place and implement a bunch of tools to keep everything on target. You can start to reboot the BHAG in your business in one of my free Boardroom Insights sessions. Please click on the link in the comment below to book your place.