Do you know what your ANTI-BUYER PERSONA looks like?
One of my coaching clients has his list of anti-buyer persona traits stuck to his computer. It’s based on years of working with both great and challenging clients and includes things like:
– Unwilling to take advice
– Poor boundaries
– Too time-poor to action things
– Overly demanding
Now, when he gets a new client enquiry, the questions he asks are to suss out whether they are going to be painful to work with or not.
What traits would make up your anti-buyer persona?