You know you’re doing something right as a business coach when you receive a present from a business owner before a session.
I couldn’t have been happier the 3cm plastic hedgehog given to me by ‘Jim’ as it represented an a-ha moment for him with the direction of his business.
The Hedgehog Concept is based on an old parable about a sneaky fox trying all the tricks in the book to catch the hedgehog, but the hedgehog simply rolls up into a ball.
The hedgehog does one thing perfectly: defends itself.
In business terms, the theory goes that you’re either a fox, pursuing many different goals, which means you can become unfocused. Or, you’re a hedgehog that plays to your biggest strength.
For Jim, the work we did on the core focus of his business meant he could now devote all energy and resources into being brilliant in one area. The plastic hedgehogs scattered around the office serve as a reminder to everyone.
Do you prefer the idea of being a hedgehog or a fox? Let me know in the comments below.